Case Study - Curve Online Store
In early 2008 Magnet launched The Curve International Limited global online store.
Since the launch of the store Curve have seen the number of sales double month on month,
especially in orders from Europe and USA. These were customers that were traditionally
difficult to reach for Curve but now their potential market is truely global. Some features include:
-
3-D Secure*
The Curve website and internet payments solution uses 3d Secure as an added security protection for the Merchant.
* (3-D Secure™ is an XML-based protocol used as an added layer of security for online credit and debit card transactions. The 3-D Secure protocol was developed by Visa to improve the security of Internet payments and offered to customers as the Verified by Visa service. Services based on the protocol have also been adopted by MasterCard, under the name MasterCard SecureCode.)
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CVV (Card Verification Value) Capture
We have included this feature into the checkout process (It seems NZ banks do not make this feature compulsory for CNP transactions) – this gives Magnet another tool in which to help the merchant identify Credit Card fraud before they ship their goods.
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Merchant Administration System
The Customer can log in to a system and manage:
- Tracking all of the online orders and get information of payment methods.
- Product prices on all of products, including prices in different currencies for different markets. Shipping Methods and Shipping rates to anywhere in the world.
www.curvesurf.com
Customer
"Magnet were exceptional at providing technically solid solutions and it was their ability to provide
proactive and practical advice, while also including us in the decision making process, that really
allowed us to achieve our goals. The exciting result was not only the improved professional impact of
www.curvesurf.com but the new
webshop has enabled us to increase our web sales by more than double previous average monthly revenue...
SIMON WINTER
Managing Director,
Curve International.